Taken in Mar de Cortez, Baja California Sur, Mexico. —Cecilia Simon, 2014 Fellow


Resources about the practice of market-based conservation.

Learn about a range of conservation finance issues and tools through guest speakers and case studies.

Next session: December 8

The Case Studies in Conservation Finance webinar series will seek to answer questions like:  

  • What’s new in Conservation Finance? 
  • Who is doing exciting and innovative work in the field?  
  • How are various innovative tools being used to address the finance of conservation outcomes? 
  • What can be learned from practical conservation finance experiences on the ground?

We will answer these questions by looking at case studies and talking to practitioners in this space. Each month, we will talk to, and hear from, a different guest speaker about the work they are doing and the tools they are employing to invest in the conservation of ecosystems and the services they provide. We will hear how different organizations and projects are utilizing market mechanisms to align environmental, social and economic returns, and better understand the challenges they’ve faced and how these were overcome.

Each webinar will be structured as a discussion between the moderator and guest to hear about what they are doing and how they have either succeeded or failed in the field of conservation finance.  It will then be followed by an open Q&A with the speaker.

Second Tuesday of the Month at 10am PT/11am MT/12pm CT/1pm ET

Case #7: Logan Yonavjak, Provenance Capital Group

Tuesday, December 8 - 12:00pm - 1:30pm CDT

Description: The world is full of people interested in conservation who don’t understand finance as well as finance experts who don’t understand conservation. So how do you bridge the gap? Increasingly there are more and more people who understand both conservation and finance. There are even degrees at major Universities like Yale, Duke, and others that seek to train people in both business (or finance) and the environment. And yet, the gap remains. This is why we need companies like the Provenance Capital Group. Provenance Capital Group is a financial services firm based in San Francisco, California. They work with a range of asset owners, asset managers, investment advisors, and enterprises to mobilize capital into regenerative natural resource investments. The two main focus areas for their business are capital coordination (helping enterprises access capital) and investment advisory (developing and implementing investment strategies to incorporate regenerative holdings). In other words, they bridge the gap between finance and conservation. At this “Case Studies in Conservation” webinar, we will talk with Logan Yonavjak, the Managing Director of the Provenance Capital Group and a Kinship Conservation Fellow (2013) about the work of the organization. We will find out how her company works with investors and conservation organizations to create and design blended finance solutions, which include instruments like Revenue-Based Loans (RBLs) and Donor Advised Funds (DAFs), in order to achieve the twin goals of conservation and financial return. Additionally, Logan will provide an overview of PCG’s strategy, how the firm is incorporating ecosystem services into its work, and a specific dive into RBLs and DAFs, and how they can be leveraged to drive more capital into conservation efforts.

About Logan: Logan Yonavjak, MBA, MF is Managing Director of Provenance Capital Group. Logan is a financial services professional, social entrepreneur, and author. She’s incredibly passionate about building businesses and guiding capital in ways that replenish, restore, and sustain our social, environmental, and economic systems to advance a more holistic future for all. Prior to co-founding Provenance Capital Group, Logan worked as a consultant with a variety of clients, primarily focused on working lands investments. She has also held positions with CREO Syndicate, the Yale Investments Office, and Align Impact. Logan’s work in financial services has involved connecting high net worth individuals and other investors to regenerative investment opportunities. She has also developed new financial models and tools, particularly focused on land conservation and restoration, and has written extensively about how to invest for people, planet, and profit. Logan has advised a variety of impact-oriented startups, on both raising capital and reporting impact metrics. She is a Startingbloc Fellow, a Property and Environment Research (PERC) Fellow, and a Kinship Conservation Fellow. Since 2017, Logan has served on the Board of Slow Money NYC, a local network of Slow Money, a national non-profit catalyzing investment in sustainable food and farms. Logan holds a Masters of Forestry from the Yale School of Forestry & Environmental Studies and an MBA from the Yale School of Management. She also holds a B.A. with distinction from the University of North Carolina at Chapel Hill.

Register now!

This webinar series is moderated by Ricardo Bayon of Encourage Capital.

Ricardo Bayon is a Partner and a member of the Board of Directors of Encourage Capital. Ricardo leads the water team and new business and innovation at Encourage and works across several other investment sectors. Ricardo is a member of the Investment Committee of the EKO Green Carbon Fund. Prior to co-founding EKO in 2007, Ricardo helped found and served as the Managing Director of the Ecosystem Marketplace, a web site and information/analysis service covering the emerging environmental markets. In that capacity he co-authored a number of publications on voluntary carbon markets, mitigation banking, and ecosystem services, including The State of Voluntary Carbon Markets 2007: Picking up Steam and Voluntary Carbon Markets: An International Business Guide to What They Are and How They Work, and Conservation and Biodiversity Banking: A Guide to Setting Up and Running Biodiversity Credit Trading System. For nearly two decades he has specialized on issues related to finance, banking, and the environment. He has done work for a number of organizations, including Insight Investments, the International Finance Corporation (IFC) of the World Bank, IUCN, The Nature Conservancy, Domini Social Investment, among others. His articles have appeared in publications such as The Washington Post, The Atlantic Monthly, and the International Herald Tribune. He has also written numerous publications and chapters on mitigation banking, biodiversity markets, markets for water quality, and other environmental markets. He was born in Bogota, Colombia, and is currently based in San Francisco. Ricardo graduated with a B.A. degree from Brown University.

Ricardo currently serves on the Kinship Conservation Fellows Advisory Council and is faculty at the Kinship Conservation Fellowship program.